A NEW chapter for the Northern Cape wine industry commences early next year with the opening of Orange River Cellars’ brand new wine tasting centre in Upington. Orange River Cellars will now take its place as a fully-fledged player in the dynamic South African wine tourism arena.
According to Koos Visser, marketing manager at Orange River Cellars, the tasting room located at the wine cellar in Industria Road has become too small, and apart from that, visitors aren’t keen to drive outside the town centre to taste wine.
“The new tasting room forms part of Orange River Cellars’ goal to bring our product closer to the consumer,” says Visser.
“This started with new labels as well as a focused effort to raise the profile of our wines through advertisements, promotions and visibility in national retail stores.
“With a new tasting room, situated inside the town and easily accessible, we look forward to giving the thousands of tourists visiting Upington, as well as local residents, access to a wine tasting experience of international quality.”